IT Solutions - Ireland
Conversion Rate Optimization (CRO)
Most businesses respond to a slow-converting website by spending more on ads to compensate - when the real problem is that too few of the visitors already arriving are converting into an enquiry or sale. We run structured conversion rate optimization: session recordings, heatmaps, and controlled A/B tests that find exactly where visitors drop off and fix it, so the traffic you already have works harder.
What's included in a CRO engagement
Heatmaps & session recordings
See exactly how real visitors use your site - where they click, scroll, and where they give up.
A/B testing
Controlled tests on headlines, calls-to-action and page layout, measured against real conversion data, not opinion.
Funnel analysis
Mapping the exact path from landing page to enquiry or purchase to find the specific step losing you customers.
Form & checkout optimisation
Reducing friction in contact forms and checkout flows, often the single biggest source of lost conversions.
Revenue-focused reporting
Every test tied back to enquiries, bookings or revenue - not vanity metrics like time-on-page.
Works with your existing site
No rebuild required - CRO improves what you already have, often faster and cheaper than starting over.
What's included in a CRO engagement
- Heatmap and session recording setup
- Conversion funnel audit identifying drop-off points
- A structured A/B testing roadmap
- Ongoing test implementation and analysis
- Monthly reporting tied to real conversion metrics
- Recommendations prioritised by expected impact
Not sure what you need?
Book a free 20-minute discovery call. We'll ask about your business and customers, then send a written, fixed-price proposal - within 1 business day.
Book your free callConversion Rate Optimization (CRO) packages
Published, fixed starting prices - the final quote depends on your exact scope and is always agreed before work begins.
CRO Audit
Excludes VAT. Final quote confirmed after a free discovery call.
- Heatmap & session recording setup
- Funnel analysis report
- Prioritised recommendations
- 1-2 week turnaround
Ongoing CRO
Excludes VAT. Final quote confirmed after a free discovery call.
- Continuous A/B testing
- Monthly implementation
- Revenue-focused reporting
- Quarterly strategy review
Enterprise CRO
Bigger or more complex projects - scoped and priced after a free consultation.
- Multi-funnel testing programme
- Advanced segmentation
- Dedicated CRO analyst
- Integration with paid ad campaigns
Conversion Rate Optimization (CRO) - frequently asked questions
How is this different from a website redesign?
A redesign changes everything at once based on opinion; CRO makes small, tested changes based on real visitor behaviour, so you know what actually improved results rather than guessing.
How long before we see results?
Initial heatmap and session data is useful within the first 2 weeks; meaningful A/B test results typically take 4-8 weeks depending on your traffic volume, since tests need enough visitors to reach statistical confidence.
Do I need a lot of traffic for this to work?
Session recordings and heatmaps are useful at almost any traffic level; formal A/B testing works best once you have consistent monthly visitors - we'll advise honestly if your traffic is too low for testing to be worthwhile yet.
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Learn more →Ready to talk about Conversion Rate Optimization (CRO)?
Tell us about your business and goals. You'll get a clear, fixed-price proposal - within 1 business day.